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Making the ‘write’ impression

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Printed matters matter. For events, invitations create a lasting impression and become part of the guests’ overall memory of your special occasion. Be it for a wedding, birthday, anniversary or corporate affair, the invitations play an important part and people, nowadays, pay close attention to details beyond the main message written on the card.

“Aside from communicating the purpose, venue and program flow, the invite also sets the mood and expectation of your guest,” says Tina San-Co, one of the artists in charge of creatives in The Lucky Cat Press. “It’s like imprinting a brand for your occasion through a play of colors, strokes, texture and words. Visuals matter to people of this day and age, and there are some whose decisions are affected by perception based on what they see. Giving them something aesthetically fresh, unique and ‘inviting,’ so to speak, will add to the excitement and joy of what’s about to come.”

With a variety of happenings throughout the year, artists have found a potential in the events planning business, particularly with paper goods.

Print is definitely not dead. “There is a certain charm to paper goods which make us feel special and important,” adds Tina. “Despite the convenience of technology and the Internet, most still prefer having something customized and printed. Judging from our clients’ comments, people appreciate this new and playful mix of medium and texture.”

“I, myself, do not stick to one style and technique. I keep exploring other options in executing a better design and product for our clients.” This is a quality Tina shares with her business partners, namely Andrew, her husband, and sisters-in-law Aimee Antoniette and Adrienne Angelica. According to her, The Lucky Cat Press is a collaboration by like-minded siblings. “We have always been interested in arts and crafts and we all share the passion of creating something beautiful, which is why we all get along in terms of business operations.”

The hardworking Co siblings spent their early adult years handling their family business, selling small appliances in Uyanguren, Davao City. They eventually decided to start their own of creative venture, doing something they actually enjoy as a hobby. In year 2013, they opened their print house, The Lucky Cat Press, which was named after a family pet. The timing was right, and, at that time, there was a significant increase in demand for design services.

Photo courtesy of Lucky Cat Press

“We started with only Cricut machine, a popular craft cutting tool, and an inkjet printer,” Tina continues. “Friends became our first network of clients. After more than a year, my husband, Andy, decided to offer other services, to add variety and to adapt to what’s unique and current. He purchased a Chandler & Price 10X15 letterpress because he has long been fascinated with this old school type of printing. He also bought a hot foil stamping machine, a laser cutting machine and photo book maker.”

“I am proud of how my husband learned all the ropes of operating such machines only through self-study and research. There is still no workshop available anywhere in the country which covers the basics and technical know-how on such tools. We go the extra mile in learning all these as we are passionate with our skills and practice. I’d say everything we do here, from conceptualization to final assembly, is done out of love.”

What makes the services at The Lucky Cat Press unique is its out-of-the-box execution of designs inspired by the clients’ character and what he/she wishes to communicate. “Our design philosophy leans more on the fun, colorful and quirky kind. We also do formal invites, only with a twist. Event stylists would usually use our ideas and layouts as inspiration for the design of the party decorations. Before, it used to be the other way around.”

Aside from invitations, The Lucky Cat Press also produces custom paper, stylized accents and stationeries. Follow www.facebook.com/theluckycatpress and @theluckycatpress on Instagram for more product samples and information. For orders and inquiries, contact 0998 959 0118 or 0998 958 8462.

Photos courtesy of Lucky Cat Press.

Story published on my newspaper column in Edge Davao.

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Meg Hernandez

Wife, mom, lifestyle columnist and blogger, craft enthusiast, and marketing and communications practitioner based in the Philippines.