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Fashion fusion

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Twenty-four year old designer, Wilson N. Limon, Jr., edged his way into the fashion industry with his fresh approach to casual and easy dressing. Inspired by symbols, patterns and lines which bring life and definition to various cultural sects, his works resonate the endearing charm of local folklore and tropical spirit.

His playful and eclectic brand, Niñofranco, continues to gain momentum, more so when Wilson captured the attention of a bigger audience and the discerning group of fashion icons. Just a few months ago, after countless of attempts in design competitions since year 2010, Wilson finally won his first award, which also happened to be the highest recognition, in the Mindanao Young Designers Competition.

Photo by Jowe Posadas, courtesy of Wilson Limon

This foray into fashion did not seem impossible a dream for this young creative. After all, the passion for fashion runs in the family. “My grandmother is a dressmaker who learned how to seam clothes on her own,” explains Wilson. “My uncle is also a fashion designer and I grew up seeing him sketch clothes for clients. The discipline and artistry fascinated me, while the business side of it fostered a deep respect for artists. Clothing business has been our family’s bread and butter ever since I was young, and the challenges and successes I witnessed while growing up fueled my desire to weave my own future in the same industry my family has embraced.”

In a short sp1130fashion2an of time, since its conception, the brand, niñofranco, has presented idiosyncratic design ethos as translated in the play of forms and patterns. The juxtaposition of functional pieces and ethnic representations became Wilson’s creative backbone. While his collections follow minimalistic structures, the eccentric prints gave his pieces a distinct character that produced maximum impact. What appealed to the public are the edgy and vibrant tinges of colors over basics, which strikes a perfect balance between allure and sophistication, as well as function and form.

Wilson’s recent collection showcased RTW pieces amplified with colors and shapes inspired by the rich culture of Mindanao — all translated into light fabrics which exude a sporty appeal. “I wanted to channel what we call the athleisure look. It’s effortless, trendy, and perfect for anyone on the go.”

Photo by Jowe Posadas, courtesy of Wilson Limon

Wilson is excited for his upcoming project, a collaboration with kaayo, another brand which promotes Mindanao culture. “The aethetics behind this upcoming collection will focus on the Tboli in Lake Sebu, Cotabato. It will also serve as a livelihood program for the Lumad.”

“Sustainable fashion for me is all about social responsibility. My brand, niñofranco, aims to preserve the beauty of Mindanao culture and make a positive difference in the community. This is fashion culture in the making and I want to make a stand by encouraging people to celebrate and wear our art.”

Check out styles by Wilson Limon by following www.facebook.com/ninofranco.ph on Facebook and @ninofrancho.ph on Instagram.

Photos by Jowe Posadas, courtesy of Wilson Limon.

Story published on my newspaper column in Edge Davao.

 

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Meg Hernandez

Wife, mom, lifestyle columnist and blogger, craft enthusiast, and marketing and communications practitioner based in the Philippines.