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Chicco launches Georgina Wilson and son as new brand ambassadors

Georgina Wilson and son Archie launched as new ambassadors of Chicco. Story published on Metro Mom by Meghann Hernandez

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Georgina Wilson has one of the most recognizable faces, having endorsed some of the best global brands. Aside from being a constant on TV, glossies and billboards, she is also one of the most followed and influential on social media. Through squares or Instastories, she gives the public a glimpse of her personal life. Her dreamy wedding to British businessman and hotelier, Arthur Burnand, made headlines, but it was her transition into motherhood that tickled our fancy.

If you have watched her reality show on TV, you know that even her friends have confessed that motherhood did Georgina a lot of good. Never mind that her pregnancy caught everyone by surprise and got her a bit skeptical about what’s next after childbirth — everything turned out for the best.

She embraced her new role wholeheartedly, with the same drive and passion she brings into her career. She makes sure she provides her baby Archie the best care and support for his growth and wellness, from sleeping and bathing essentials to educational toys and travelling gears. Even with a number of options presented to her, she decided to partner with a reliable brand known for its premium quality for all things baby.

Georgina Wilson and son Archie launched as new ambassadors of Chicco. Story published on Metro Mom by Meghann Hernandez

Photo courtesy of Chicco Philippines.

Chicco is 60-year old, multi-specialist brand from Italy with key categories that have made it a mainstay in households in more than 120 countries in over six continents. Chicco is a core brand created by the Artsana Group, distributed locally by Europlay Distributor Co. Inc.

During the press event launching Georgina and Archie as brand ambassadors of Chicco, the top model shared that this is one of the most meaningful projects in her life. “It’s special because it’s with Archie,” she beamed.

The new mom looked radiant and cheery as she talked about life as a mother and things she discovered and learned about parenting.

“Jumping into motherhood right after childhood was challenging, but I was determined to learn as much as I could. I planned as much as I can because, really, you’re dealing with another individual. Archie is a human being too and he has his own kind of sets of wants, needs. He has his own thing going on so being a mother has taught me that I am not in control of everything. It was very difficult but an important lesson as well.”

Georgina’s work takes her to different parts of the globe. As such, she considers herself a bit of an expert now when it comes to travelling, and the best part for her is when she is able to bring her son Archie along.

As a self-confessed nerd who loves to research products and tips for traveling and other adventures, Georgina has her own list of travelling essentials. “I’ve always wanted the best for myself. But now that I’m a mom, it’s like going into another level,” adds the young mom. “The car seat, it’s a necessity, it’s something that your child needs. And I always choose Chicco, which is Europe’s number one baby brand, because they take safety and quality seriously. You don’t have to take my word for it, you can search online for the safest car seat, and Chicco is up there. There are even testimonials on how—during worst scenario cases like an accident, Chicco always delivers. There really is no price on safety and quality,” said Georgina.

Georgina Wilson and son Archie launched as new ambassadors of Chicco. Story published on Metro Mom by Meghann Hernandez

Photo courtesy of Chicco Philippines

When she’s not traveling, Georgina is a very hands-on mom and is seen to bring Archie around with his Chicco stroller and carrier. “There’s not much that I do that Archie doesn’t do. I mean, I bring him with me everywhere and some people are shocked to see that because he’s a baby. I don’t know, but he seems happy to be with me all the time. So everyday, we do something together.”

She is thankful for her husband Arthur’s support, whom she considers her and Archie’s hero. “Arthur is like the best dad. He’s so hands-on and really sees himself as Archie’s best friend. He’s based in Shanghai but he’s here every week and when he’s here, they do everything together!” she revealed.

The young wife and mother also shared that she is enjoying life to the fullest. “Now, I just keep telling my mom: ‘Mom, why didn’t you tell me about all these sooner? It’s the best thing that has ever happened to my life!’”

“I actually feel like I’m turning out to be my mom whose EQ is crazy high, so I appreciate my mom more now,” she added. “When people ask me, ‘What do you want Archie to be when he grows up?’ I say I don’t know. I respect Archie as his own individual being, and I want him to do whatever he wants. I’m pretty conscious not to put any pressure on Archie, or comparing him with other kids. I always say he’s perfect just the way he is. I guess in that sense I am becoming more and more like my mom this way.”

Georgina’s favorite part of motherhood is waking up to see her growing little boy. “When we look at each other eye to eye as soon as we wake up… Oh my gosh, I don’t know how to describe that. No matter how tired I am, I would just have to look at him, and when he smiles at me, it’s just the best.”

“I guess life is just about finding balance. And I guess things are much easier now than it was the first few months. Motherhood has also made me so much more relaxed. I’m more chill, bad things don’t get me worked up anymore. My friends even tell me there’s a different aura about me, and that I feel so confident now. Everything in my life now has been put into perspective. I’m a mom now. Nothing could be bigger than that!”

Photos courtesy of Chicco Philippines.

Story published on my newspaper column in Edge Davao.

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Meg Hernandez

Wife, mom, lifestyle columnist and blogger, craft enthusiast, and marketing and communications practitioner based in the Philippines.